BRANDING, UI/UX DESIGN — 2022 — RINIA.FR
Promote the expertise of young talents through a digital agency.
Rinia, meaning "youth" in Albanian, is a French digital agency that focuses on Web Development, SEO and Social Media Management. The agency promotes employment for graduates in order to bring a current and modern vision to their work. As a new agency, I helped Rinia define its visual identity through its digital and modern values.
The identity had to evoke youth while maintaining a universe evoking know-how and expertise. Finally, the development of the agency's website would make it possible to present its services and achievements.
The logo
The "R", composed of geometric shapes, symbolizes the precision and attention to detail of the agency,
with a reference to technologies and in particular to web development.
Colors
With a fairly lively palette, the agency conveys both modern and dynamic values. Shades of blue
represent trust and knowledge, while yellow symbolizes youth and friendliness.
The handwritten shapes underline the editorial content while contrasting the geometry of the logo and the rest of the identity.
This duality between attention to detail and creativity evokes the approach chosen by the agency.
